In the last year 2.4 million Americans visited London's leading museums and galleries, up by 9 percent from the previous year, according to new research by London & Partners. The U.S. is now tied with France as the top market by volume, followed by Italy, Spain and Germany.
Separate search insights from Google reveal that London is the most Googled city in the world for art galleries, performing arts and innovative art and design.
Search insights from Google show that London’s theatres generate more searches than those in any other city, while international searches for globally renowned museums rank the Science Museum in London as the most Googled museum in the world.
The Natural History Museum and the British Museum rank second and third according to Google, followed by The New York Metropolitan Museum of Art and the Smithsonian Museum in Washington, D.C.
The data from Google also shows that London is the most searched for city in the world to visit. Separate research published by London & Partners and MHM Insight reveal that in 2014/15 London’s museums and galleries received 17.9 million overseas visits, accounting for 57 percent of the total 31.5 million visits.
Fall Season of Culture
VisitLondon.com, in partnership with the GREAT Britain Campaign, has launched London’s Fall Season of Culture, which will showcase the blockbuster exhibitions and events coming to the capital. A new film previewing the coming Fall Season, narrated by Downton Abbey star Jim Carter – the popular Mr Carson – and featuring a cameo appearance by Mayor of London Boris Johnson was premiered at the launch event.
The film of London’s Autumn Season of Culture goes behind-the-scenes at the city’s leading museums and attractions as they prepare to launch their stellar line-up of blockbuster events and exhibitions. The film includes exclusive footage of a Russian lunar lander space capsule being lifted into the Science Museum for Cosmonauts: Birth of the Space Age, special previews of The World Goes Pop at Tate Modern and Cycle Revolution at the Design Museum, and original evidence from London’s criminal past, which has never been seen before by the general public, being prepared for The Crime Museum Uncovered exhibition at the Museum of London.
The number of international visitors coming to London continues to rise. Last year 17.4 million overseas tourists visited the capital. The rise in international visitors is helping to drive record audiences at the city’s museums and galleries. Research released by London & Partners and MHM Insights shows that London’s museums and galleries are attracting record numbers of visits overall and seeing a sharp rise in overseas visits.
The number of international visits at London’s museums and galleries has risen by more than 19 percent over the last four years. The top overseas markets visiting London museums and galleries in 2014/15 show French and American visitors tied in first place, followed by Italy, Spain and Germany. Collectively these top five markets accounted for 9.7 million of the total of 17.9 million overseas visits recorded.