Still wondering how to lure Millennial clients away from Airbnb? MMGY Global's 2015 Portrait of American Travelers has some insights into how many Millennial travelers make use of the sharing economy on vacation, as well as what draws them to homeshare accommodations.
According to the report, 25 percent of Millennial travelers used sharing economy accommodations on at least one vacation during the past 12 months, a significantly higher proportion than Gen Xers, Boomers or Matures. Millennials who did book through homesharing services liked it -- 80 percent indicated that they would book again.
Why are Millennials turning to Airbnb and other, similar services? The most frequently cited reason was comfort -- the sense that they were vacationing in a home away from home. Additionally, 81 percent of Millennial travelers felt that homeshare accommodations were more affordable than traditional hotels.