Expanded hotel content offering the ability to travel agencies to make real time reservations for more than 580,000 individual hotel properties, is among the goals of Travelport's new global brand vision and strategy, the company reports.
Travelport says the new strategy is a bid to more accurately describe the role Travelport now plays in the global travel distribution chain. The new vision is a significant departure from historical GDS terminology and language, Travelport says.
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“We’ve evolved the way we both distribute content for our travel provider customers and made it more easily accessible and bookable by our travel agency customers. We have invested in, and developed our business to address the changing needs of the travel distribution chain, which we are now articulating through our new, and more up to date, brand proposition that clearly explains what we offer our customers. We have encapsulated this as: ‘Redefining travel commerce for our customers,’" said Gordon Wilson, president and CEO of Travelport.
Travelport’s offering now includes:
- eNett payment solutions, which are fully integrated into the travel agent’s desktop and workflows to enable secure, electronic payments between travel agencies and travel providers.
- Enhanced air content distributed through its platform to include fares and ancillary products from low cost carriers as well as network carriers through the same point of sale and workflow management tools. With the addition of Ryanair content at the end of the March 2014, Travelport says it is now positioned as the only major company in this space to be able to sell content for all of the world’s top 10 airlines.
- Airline merchandising providing functionality which allows airlines to connect to Travelport, and distribute their ancillary products as well as their fares, through either traditional fare filing methods such as ATPCo, or via XML APIs (Application Programing Interfaces).
As part of the brand re-launch, Travelport says it has re-named its two main operational areas: its Travel Commerce Platform and its Technologyy Services business.
The Travel Commerce Platform revenue is classified according to its source as either Air or Beyond Air. Beyond Air, which includes revenues from hospitality, advertising and payments, now accounts for around 19 percent of Travelport’s Travel Commerce Platform revenue and continues to grow at a strong pace, the company says.
Travelport now has a presence in over 170 countries, approximately 3,600 employees and 2013 net revenue of $2.1 billion.
Through Technology Services, Travelport provides systems management and IT services to airlines, most notably Delta.
Visit www.travelport.com