Susan Wolfson doesn’t consider herself a sales person “and I never feel like I’m selling,” she says. “My choice to care more about their happiness than the sale has made me successful. I’m diligent about listening to clients, taking time to understand their wants, and working to create a great experience.” She backs her service with expertise, by taking training courses and otherwise continuing her education to thoroughly know the products she sells. An industry veteran of 13 years, her annual sales volume is more than $2 million.
In addition, “Susan is always building on her success and is an active participant in our Avoya Mastermind program, where she even helps other travel professionals grow their businesses,” says Scott Koepf, Avoya’s SVP of sales.
Her personal “masterpiece” is the “Tulips & Beer” cruise she created. “After taking a seminar on wine cruises, I thought, why not beer?” She suggested it to the folks at AmaWaterways “and I’m now planning a beer cruise for March.” She secured award-winning reporter Don Russell (aka Joe Sixpack), founder of Philly Beer Week, as host.
“We’ve included five brewery tours in the itinerary, including Heineken and Cantillon, plus a beer pairing dinner onboard. I’ve already sold half the ship and AmaWaterways has given me a December 2015 Danube sailing for a ‘Christmas and Beer’ cruise,” she says.
“Susan’s success is a testament to her skills as a travel professional. Her relentless enthusiasm, knowledge and forward thinking make her an asset to any team,” says Kristin Karst, EVP and co-owner of AmaWaterways.
Wolfson’s charitable involvement is close to her heart. When her father was in an assisted-living home before he passed away, she says, “He wasn’t able to come home for the Jewish holidays, so I decided to bring the meals to him and told him to invite friends. This tradition grew and now seven years since his passing, I still prepare meals during Rosh Hashanah, Hanukkah and Passover.” She uses her own money and cooks the meals at home. “For me it isn’t work, I love cooking for them,” she says.