Carbon Offset Company Offers Agents Climate Change Marketing Tools

Smart About Carbon, a new company marketing carbon offsets as a way to ameliorate global warming, is reaching out to the travel industry. Founder Annika Hayes, a 30-year veteran of the travel business, says Smart About Carbon seeks to assist travel agencies by offering a number of ways for agencies to position themselves as environmentally responsible. The company offers a free Carbon Calculator, which can be placed on an agency's web site in an effort to bring environmental awareness to customers. In addition, individual agencies and associations also have the opportunity to profile themselves on the Smart About Carbon web site, which exposes them to a group of consumers who are seeking to do business with companies that have an environmental policy in place. Call 530-477-5570, e-mail [email protected] or visit

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