Hotel Forges Two New Eco-Partnerships


Viceroy Santa Monica has partnered with GreenBliss EcoSpa and the alternative-fuel car service Econation to unite luxury and sustainability. In celebration of the new amenities, and their contribution to Kor Hotel Group’s “Second Nature” initiative for environmentally sustainable operations, guests can now enjoy the eco-chic "By the Sea” package designed exclusively for Viceroy, complimentary local transportation with Econation, or, when driving an alternative-fuel vehicle, free parking for their entire stay.

Through GreenBliss EcoSpa, Viceroy Santa Monica now offers a full menu of treatments for enjoyment in-room or poolside in a cabana, including therapeutic massages, facials and mani-pedi pampering. GreenBliss blends emerging green lifestyle and wellness trends with authentic spa rituals. Treatments incorporate only products that are 100% natural, organic and sustainably harvested when possible, chemical-free, and procured from local artisans or owner-operated small businesses with fair trade practices.

Through Viceroy’s liaison with Econation, guests ordering a chauffeured car will now get green service every time. All vehicles are black with tinted glass and leather interiors, and feature digital audio/video entertainment, optional wireless Internet and a selection of healthy refreshments. The company's all-new fleet includes Lincoln Town Cars from the CNG-converted (compressed natural gas) Executive L Series; hybrids like the Toyota Prius, GMC Yukon SUV and Lexus; hydrogen-fuel-cell Equinoxes from GM; clean-diesel Mercedes Bluetec luxury sedans; ethanol-filled and CNG-converted SUVs; and even CNG-converted shuttle buses for groups.

“By the Sea” is Viceroy’s exclusive eco-aware luxury package, designed specially for Viceroy guests. Combining the best of Viceroy, Econation and GreenBliss, it also offers a 20 percent savings. Package includes:

One night accommodation in City View Room
Roundtrip transfer from LAX in a Toyota Prius hybrid, provided by Econation
Two (2) signature in-room Fusion Massages (a blend of Swedish, Deep Tissue, and Shiatsu techniques combined with essential-oil aromatherapy) by GreenBliss EcoSpa
In-room breakfast for two from Whist restaurant
Listing of LA's farmer's markets

Total price is $695 for first night, excluding tax and gratuity. Additional nights are $313 each (includes room and breakfast). Valid through December 31, 2009. Based on availability; black-out dates apply.

To show additional support for clean-air efforts, Viceroy also offers complimentary rides with Econation within two miles of the hotel on weekdays, as well as extend complimentary parking to guests driving alternative-fuel vehicles, whether rented or their own.


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