Lisa Pisaturo Replaces Kimberly Daley as Pleasant Holidays’ New VP of Sales, Strategy

Lisa Pisaturo

Pleasant Holidays has announced the appointment of Lisa Pisaturo as vice president of sales strategy. 

Travel Agent was told that this hire will replace Kimberly Daley, the former senior vice president of sales and strategy. Daley served as the senior vice president of sales and strategy and had been vice president and managing director of its Journese brand, which specializes in luxury vacations in such destinations as Hawaii, Mexico and the Caribbean.

In addition to overseeing sales strategy and partner development, Daley advanced agency growth, improved operational efficiency, and was instrumental in brand transformation.

In November, it was announced that Mountain Travel Sobek, an adventure travel company specializing in group and custom journeys, hired Daley as the company's new CEO and president.

A veteran of the Travel & Hospitality industry for more than 20 years, Pisaturo will focus on growing top-line sales for Pleasant Holidays and its luxury brand, Journese.

“Lisa will be responsible for developing and executing annual sales strategies and initiatives, focusing on growth through both new business acquisition and by nurturing existing partnerships,” said Jack Richards, President and CEO, in a written release. “Her strengths in cultivating long-term relationships with travel agent and national account partners will allow all stakeholders to achieve lasting success.”

Pisaturo’s credentials include sales, marketing, brand management and product strategy positions for leading tourism, tour operations, national account, cruise and entertainment companies. She has extensive experience using analytics and pricing strategies to identify trends and generate sales, and has successfully led teams to grow client and company revenues alike.

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