Premiere Sports Travel has announced a merger with PrimeSport.
The merger of these two companies will create a unique opportunity to provide event access, the companies say. Nothing will change in the relationship Premiere’s Travel Agent Department has with Virtuoso’s travel agent members. Premiere will remain a preferred supplier, the company says.
Premiere will rebrand as PrimeSport. The PrimeSport name, along with “formerly Premiere Sports Travel” information) will appear in areas including Virtuoso Composer, the new Virtuoso.com website, emails and package information.
Travel agents will still use the www.sportstravel.com website for product information and pricing, as well as the call center. Existing reservations will not be affected. The company will be present at Virtuoso Travel Week and the new brand will be represented during VAST Globetrotting during the first Saturday.