Tauck has begun taking bookings for its new Culturious trips following the recent debut of its new Culturious website and brochure. The Culturious trips, announced last December, are targeted toward boomer-aged travelers and combine a more active, immersive, “hands-on” approach with smaller groups and an in-depth, regional focus.
See video of Ruthanne Terrero interviewing Tauk CEO Dan Mahar about Tauck Culturious in the clip below:
The new Culturious website includes videos highlighting the Culturious approach to travel, as well as destination-specific videos spotlighting vignettes from each itinerary. Each Culturious journey is also supported on the site with detailed daily itinerary information, zoom-able Google maps (with satellite, conventional map and hybrid display), consumer message forums, and profiles of some of the local experts featured on Culturious journeys.
The new 44-page Culturious brochure features itinerary details for each journey, profiles of local experts, and additional information on Culturious. The brochure was mailed to travel agents and consumers over the past several weeks.
Tauck will operate three Culturious itineraries in 2009 in Italy, Peru and Manitoba, Canada. Additional itineraries slated to launch later will highlight Provence, Croatia and Southeast Asia among other destinations.
Designed to complement Tauck’s traditional journeys and serve a younger, more active boomer-aged clientele, the Culturious itineraries provide an in-depth, immersive experience in more narrowly focused regions. The trips also feature small groups of approximately 20 guests, more free time for independent exploration, and a range of hands-on activities intended to “stretch the legs and stretch the mind.”