The Travel Corporation (TTC) announced Friday morning the reorganization of its tour brands— including Trafalgar, Insight Vacations, Luxury Gold, Costsaver, Contiki, Brendan Vacations and Adventure World Travel—under a new division, TTC Tour Brands. The entity will serve as a single source for sales, marketing and operations of the individual brands, whose identities and points of differentiation will be retained.
TTC Tour Brands will be led by Gavin Tollman who becomes CEO of the newly created division alongside veteran TTC executives Ulla Hefel Böhler, who steps into the role of chief operating officer, Dee Marrocco as chief marketing officer and Duncan Robertson as chief digital officer. Adam Armstrong remains CEO of Contiki. Reporting to these executives will be five global sales and marketing regions: Oceania, North America, Europe/Britain, Asia and South Africa.
According to Tollman, TTC Tour Brands was designed to make it easier for travel advisor partners to do business with the individual tour brands of TTC at a moment when touring and expert guidance have become increasingly important to travelers. Tollman also explained that in June, TTC will be launching a single sign-on advisor booking portal,
A New TTC Tour Brands Structure in North America
The United States and Canada will be combined to create a new North America sales and marketing region under the direction of Melissa da Silva. Previously president of TTC brands Trafalgar, Costsaver, Brendan Vacations, Contiki and Adventure World Travel in the U.S., da Silva now adds TTC brands Insight Vacations and Luxury Gold, as well as the Canadian market to her portfolio.
Joining da Silva in North America is Guy Young, who resumes and expands his role as chief trade engagement officer in the newly created region. In addition, two new roles have been created to support TTC Tour Brands, including an account manager for Canada and vice president of national accounts, North America.
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