Football fans are big on more than just the big game; feedback in the form of online hotel reviews seems to be something pigskin lovers are passionate about, says TrustYou, an online reputation management company.
Some of the highlights of TrustYou's research suggests fans want to keep the noise at the game, expect super service, good food and Wi-Fi.
TrustYou worked in conjunction with Donna Quadri-Felitti, professor at the Preston Robert Tisch School for Hospitality, Tourism, and Sports Management, to look at hotel reviews around the Super Bowl in the host cities for the past five years.
The results, pulled from relevant findings within TrustYou’s database of 250 million reviews, showed what trends emerged and what New York and New Jersey hotels might expect this February as they host spectators for Super Bowl XLVIII.
Performance Scores appear to be trending upwards during Super Bowl week, particularly within the last two years, the study shows.
Host cities appear to blitz their guests with more staff, amenities, and attention as Service Sentiment Scores rose in the last three host cities’ for Super Bowl week over the same week of the prior year, with the exception of Miami in 2010.
If the past holds true this year, the NYC-Northern New Jersey metro area hotels will need to be attentive to Super Bowl guests to see an increase in Sentiment Scores for Service as the as the increases were slight rising only one or two percent in this category.
NYC is the highest-rated destination among US major markets, and its hotels will have to bring their “A-Game” to continue to see improved scores during the Super Bowl, the study says. Recently, New York destination marketing organization NYC & Company brought back the popular Sunday Night Stays initiative, which offers special deals to guests staying in New York over Sunday.
During Super Bowl week, guests appear to have been tolerant of any cheering, celebrating fans when evaluating the hotel Noise Level during Game week festivities, with improved Noise Level Scores across all host cities over the prior year.
New York hotels currently are able to shut out the sound, earning relatively positive Noise Level Scores compared to major markets within the US, having ranked No. 2 behind Orlando according to 2013 sentiment analysis from TrustYou.
Will the NY-NJ 2014 Super Bowl guests be as understanding of hotel Noise Level during their overnight stays as previous Super Bowl guests, the study asks?
Super Bowl guests are pretty picky diners compared to guests who stayed in the same cities during the same weeks the year prior to the Super Bowl with Food Sentiment Scores down year-over-year in seven of the ten weeks examined.
This coming Super Bowl hotels need to be Wi-Fi ready, as the past data indicated that satisfaction with Internet Sentiment Scores dipped across all five years among Super Bowl guests versus guest who stayed the year before.
Hotels will need to pull out all the stops to maintain its top reputation and really ‘wow’ these tough critics by delivering top-notch service, great food, quiet rooms and WiFi. No matter what the weather brings for this historic event outside once inside their hotel rooms Super Bowl guests appear to be discerning travelers as per the data, the study reports.
Looking past this Super Bowl, the next host cities are already gearing up for their time in the spotlight on game. Santa Clara, host of Super Bowl L, has announced that it will be opening the new Levi's Stadium ahead of the game in August 2014.