Air Madrid is contemplating more service and thus has tapped Discover the World Marketing for its sales and marketing representation in Mexico outside of Mexico City. "We are contemplating adding more service," said Rene Weinberg, Air Madrid's director of alliances and expansion. "So we wanted to increase our sales coverage outside of Mexico City to maximize the revenue opportunity within Mexico. Air Madrid began operations from Spain in April 2004 and has expanded its network to include flights from Madrid to 11 destinations in Central and South America plus Tenerife and from Barcelona to four South American destinations and Tenerife.
