Alitalia has introduced a new brand, aircraft livery and visual identity, as well as a slate of new product upgrades across all classes of service on its international wide-body fleet.
After 46 years, the green band will disappear from the fuselage for the first time. At the core of the new livery is a larger tricolour ‘A’ tailfin, which serves as a representation of the Italian flag. A more modern typeface and non-Italic style is meant to convey confidence and assertiveness.
The new branding will also tie in with the cabin décor of Alitalia’s fleet of Airbus, Boeing and Embraer aircraft. Leading Italian brands will be largely represented on board, starting from the new Poltrona Frau leather design on Business Class seats, Frette bedding, Richard Ginori tableware and Ferragamo amenity kits.
As part of the new inflight experience, Wi-fi connectivity will progressively be made available on all long-haul aircraft, together with revamped movie galleries and inflight entertainment.