Amadeus reported record performance of its airline IT business for 2010, including processing 238 million passengers boarding from airlines using the Altéa platform, an increase of 23 percent over the previous year and representing about 11 percent of the world's air traffic. The company also migrated 31 airlines to one or more Altéa CMS modules and launched its Affinity Shopper.
“In this challenging operating environment we have seen airlines invest more than ever in technology that contributes to cost savings, customer benefits and revenue enhancements,” said Julia Sattel, vice president Airline IT, Amadeus. “Further, we have set up a dedicated IT consultancy team to ensure our airline customers are exploiting the full power of the technology we provide them with.”
Since January 2009, Amadeus has migrated 31 airlines to one or more Altéa CMS modules and contracted 30 further airlines. In the last few months, Aegean Airlines and TAM became fully operational on Altéa CMS in time record migrations. Spanair migrated its departure control system to the Star Alliance Common IT Platform and thus completed adoption of the joint centralized platform developed and hosted by Amadeus for participating Star Alliance members.
“During 2010 Amadeus will continue to focus on delivering solutions and innovation in areas such as revenue management, e-commerce and ancillary sales,” commented Sattel. “Ancillary sales have become imperative across the airline industry as evidence has shown there is significant potential to improve profit through the up-selling and cross-selling of these products and services. Amadeus already enables the sale of ancillary services through airline web sites, and is currently working to support all sales channels during the coming months.”
Amadeus e-commerce also continued to be an area of expansion. In 2009, Amadeus launched Affinity Shopper, an extreme search solution for airline websites, for which the company was awarded the PhoCusWright Travel Innovation Summit Award. The solution allows consumers to explore and select their trip based on their desired holiday experience, including asking online open questions such as “where can I go, what can I do, what I want to spend?” Amadeus said its e-commerce solutions generated approximately €10 billion of revenue for airlines during 2009.