American and British Airways Offer First Joint Promotion

In celebration of their enhanced relationship, Oneworld alliance members American Airlines and British Airways are launching their first major joint promotion in the U.S. for frequent flyer members of both airlines. The move demonstrates the airlines’ shared commitment to offer customers more opportunities to enjoy rewards across carriers.

The Miles Millionaire Contest, taglined, “Cure the Wanderlust,” offers four winners—two American Airlines AAdvantage Program members and two British Airways Executive Club members—1 million frequent flyer miles each. The Miles Millionaire Contest begins on April 6.

To qualify, American Airlines AAdvantage members or British Airways Executive Club members must register prior to travel and book a qualifying roundtrip trans-Atlantic flight originating in the U.S. on any purchased, published fare on American Airlines, British Airways or Iberia on or before June 17. Travel must be completed on or before June 30, 2011.

Once travel is completed, customers will receive a contest entry email where they will have the opportunity to submit an essay answering the question “If you were cured of the Wanderlust with 1 Million Miles, where would you go and what would you do there?” Entrants can then encourage friends and family to vote for their essay online. A judging panel will determine the four “millionaires” from the 60 entries with the most votes.

In addition, members of both programs will earn 20,000 bonus miles for booking and traveling on a qualifying full fare roundtrip Economy Class ticket or higher on American Airlines, British Airways or Iberia during the promotional period.

American Airlines, British Airways and Iberia launched their trans-Atlantic joint business in October 2010, giving customers access to a global network of more than 400 destinations, more convenient connections and better scheduled travel times.

“This promotion has been 14 years in the making. For the four lucky winners it could mean vacations for a lifetime or a few trips around the world,” said Simon Talling-Smith, British Airways executive vice president, Americas and chairman of the management committee for the joint business between American Airlines, British Airways and Iberia.

Customers can enter at www.aa.com/wanderlust or www.ba.com/wanderlust. Participants must be a member of either the American Airlines AAdvantage Program or the British Airways Executive Club Program to participate. Customers may also sign on at www.aa.com/aadvantage or www.ba.com/executiveclub. Members only need to register once to be eligible for both The Miles Millionaire Contest and the bonus mile offer.

Visit www.aa.com and www.ba.com.
 

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