Amtrak Launches New Culture-Focused Website

Amtrak has launched its new culturally-focused website – MyBlackJourney.com – just in time for Black History Month. The site serves as a comprehensive resource, connecting users to information about various destinations, rich with African American heritage.

The new site includes information about Amtrak destinations, family reunions, weekend escapes and Amtrak’s Travel Scholars program. Users may also link directly to information on current Amtrak promotions and discounts, as well as Amtrak’s community involvement efforts.

“By creating MyBlackJourney.com, Amtrak is reaching out to past, present and future customers who are looking for a convenient and relaxing transportation alternative to connect with each other and to visit cultural destinations throughout our vast route system,” said Darlene Abubakar, Amtrak’s director of national advertising.

MyBlackJourney.com includes information about cultural attractions, such as museums, historical landmarks and heritage festivals and events in Atlanta, Birmingham, Philadelphia, Memphis, New Orleans, Washington, D.C., New York City and Chicago – all cities served by one or more Amtrak trains daily. Users may also download Amtrak’s Family Reunion Planning Guide and learn more about Amtrak’s Travel Scholars program, made possible through a partnership with the United Negro College Fund.

Future site enhancements include an interactive community which will allow contributors to upload Amtrak-related photos and videos and share stories about their experiences on board.

The launch of MyBlackJourney.com, which was developed by Amtrak’s multicultural agency of record, IMAGES USA, is just a part of Amtrak’s celebration of Black History Month. Planned events include a photographic exhibit in Fort Worth, TX, an oratorical competition for kids in Jacksonville, FL., and live cultural performances in New York City.

Visit MyBlackJourney.com or Amtrak.com.

In related news Amtrak said its Guest Rewards members can earn 5,000 points with the purchase or upgrade of a cell phone and service plan with Points for Wireless, powered by Wirefly, a leading retailer of cell phones and service plans. As a new Amtrak Guest Rewards partner, Wirefly offers members the  deals on today’s most popular cell phones as well as cell service from every major wireless carrier including Verizon Wireless, AT&T, Sprint and T-Mobile.

“We are pleased to welcome Points for Wireless to the Amtrak Guest Rewards program as we continue to offer members the opportunity to earn points for the things they do every day,” said Michael Blakey, Amtrak’s senior director, loyalty marketing.

“Wirefly is very excited to team with Amtrak to deliver our full suite of wireless products and services to its millions of Guest Rewards members,” said Chad Stockman, vice president of Affinity Relations for Simplexity, parent company of Wirefly.com . “The 5,000 points will help customers accumulate points toward valuable travel rewards, and with their new cell phone purchase, they’ll be able to stay in touch wherever they choose to travel.”  Visit wwwWirefly.com/Amtrak.

Amtrak has launched its new culturally-focused Web site – MyBlackJourney.com – just in time for Black History Month. The site serves as a comprehensive resource, connecting users to information about various destinations, rich with African American heritage.

The new site includes information about Amtrak destinations, family reunions, weekend escapes and Amtrak’s Travel Scholars program. Users may also link directly to information on current Amtrak promotions and discounts, as well as Amtrak’s community involvement efforts.

“By creating MyBlackJourney.com, Amtrak is reaching out to past, present and future customers who are looking for a convenient and relaxing transportation alternative to connect with each other and to visit cultural destinations throughout our vast route system,” said Darlene Abubakar, Amtrak’s director of national advertising.

MyBlackJourney.com includes information about cultural attractions, such as museums, historical landmarks and heritage festivals and events in Atlanta, Birmingham, Philadelphia, Memphis, New Orleans, Washington, D.C., New York City and Chicago – all cities served by one or more Amtrak trains daily. Users may also download Amtrak’s Family Reunion Planning Guide and learn more about Amtrak’s Travel Scholars program, made possible through a partnership with the United Negro College Fund.

Future site enhancements include an interactive community which will allow contributors to upload Amtrak-related photos and videos and share stories about their experiences on board.

The launch of MyBlackJourney.com, which was developed by Amtrak’s multicultural agency of record, IMAGES USA, is just a part of Amtrak’s celebration of Black History Month. Planned events include a photographic exhibit in Fort Worth, Texas, an oratorical competition for kids in Jacksonville, Fla., and live cultural performances in New York City. Visit www.MyBlackJourney.com or Amtrak.com.

In related news Amtrak said its Guest Rewardsmembers can earn 5,000 points with the purchase or upgrade of a cell phone and service plan with Points for Wireless, powered by Wirefly, a leading retailer of cell phones and service plans. As a new Amtrak Guest Rewards partner, Wirefly offers members the deals on today’s most popular cell phones as well as cell service from every major wireless carrier including Verizon Wireless, AT&T, Sprint and T-Mobile.

“We are pleased to welcome Points for Wireless to the Amtrak Guest Rewards program as we continue to offer members the opportunity to earn points for the things they do every day,” said Michael Blakey, Amtrak’s senior director, loyalty marketing.

“Wirefly is very excited to team with Amtrak to deliver our full suite of wireless products and services to its millions of Guest Rewards members,” said Chad Stockman, vice president of Affinity Relations for Simplexity, parent company of Wirefly.com . “The 5,000 points will help customers accumulate points toward valuable travel rewards, and with their new cell phone purchase, they’ll be able to stay in touch wherever they choose to travel.”

Visit wwwWirefly.com/Amtrak.

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