Delta Air Lines has renamed its wholly owned private jet subsidiary, Delta Air Elite, which will now operate under the new brand of Delta Private Jets. Delta is the only U.S.-based carrier with commercial and private jet service, enabling customers to design their travel plans with the combined reach and convenience of an on-demand charter service and the world’s largest commercial airline network. ??The rebranding is the latest in a series of investments Delta has made in its private charter operation this year.?
* In January, Delta Private Jets doubled the size of its fleet with the acquisition of Kinston, NC-based Segrave Aviation, a jet charter and jet management company, and an innovator in online booking and flight management technology.
* In June, Delta Private Jets introduced the Air Elite Card, which offers high-value customers several exclusive benefits, including the ability to book on-demand private jet service and commercial flights in a single call using a pre-paid Air Elite account.
* Throughout the year, the company added nine of the most popular aircraft to its fleet— two Learjet 31A, three Beechjet 400A light jets, one Learjet 60, one Citation Excel, and two Citation X super-midsize jets.