Travelport, a travel commerce platform, recently announced the signing of an agreement with South Pacific airline, Fiji Airways.
With this agreement, Travelport will provide the airline with a mobile application powered by its new Travelport Fusion product.
According to a company release, Travelport Fusion is a quick-to-market mobile solution that aims to help airlines keep up with the rapid changes in mobile technology. The new mobile app will aim to provide Fiji Airways with a tool providing a more compelling and engaging experience for travelers.
As part of the service and support from Travelport, Fiji Airways will also benefit from future product upgrades.
“We recognize the importance of mobile engagement and being able to connect with our customers, bringing them highly relevant, personalized information and services they need, at every step of their journey,” said Marc Cavaliere, chief commercial officer for Fiji Airways, in a written release. “Travelport Fusion allows us to implement this mobile app rapidly. We look forward to this new development with Travelport.”
A recent Travelport Global Digital Traveler Research report highlighted the need for a strong airline mobile app solution with findings indicating that 64 percent of travelers in Asia Pacific look for a good digital experience when choosing an airline to travel with.
To further support this, 46 percent of them book their leisure trips on a smartphone and 73 percent believe that digital boarding passes make traveling much easier.
With this agreement, Fiji Airways will also have access to digital analytics that includes booking trends and behaviors, allowing them to adapt their sales and marketing strategies more effectively. In addition, Travelport will provide further support and advice on best practice for digital marketing of the app and any app store optimization strategies.