On the heels of debuting a redesigned livery, Hawaiian Airlines has announced the launch of its premium cabins and lie-flat seats to all of its San Francisco routes. The new cabins and seats are already in effect.
Guests traveling to and from San Francisco will experience island-inspired luxury, lie-flat seats, "Top Chef" crafted meals and new designer amenity kits, the airline said. Sales and travel for the seats are now available between San Francisco and Honolulu (Oahu), as well as San Francisco and Kahului (Maui).
Hawaiian Airlines also recently revealed an updated brand identity and new livery of a Boeing 717 (N88HA), the first of its fleet of more than 50 aircraft that will have the new design.
Meaningfully released on Lei Day, a momentous annual celebration of Hawaiian culture, the new livery includes the redesigned Pualani – Hawaiian’s beloved icon. As her first redesign in 15 years, Pualani is now featured more prominently and joined by a silver Maile lei for a larger-than-life expression of the aloha spirit.
The new identity preludes the next chapter in Hawaiian with the arrival of the A321neo fleet later this year.
It is the next step in a series of major investments that Hawaiian has made to aircraft cabins, lounges, and other aspects of the experience over the past five years. The airline will also roll out new uniforms for its frontline employees by the end of 2017.
Global creative consultancy Lippincott worked alongside the airlines’ brand team on the new identity, which required a year studying the airline’s history, working with front-line employees and immersing themselves in the Hawaiian culture.