Having doubled its seat capacity to the Caribbean over the last decade, JetBlue is looking to further expand its business footprint in the region, including through its travel booking arm, JetBlue Travel Products.
Mike Pezzicola, head of commercial for JetBlue Travel Products, presented at a recent Caribbean outlook forum organized by the Caribbean Tourism Organization (CTO) in Antigua and Barbuda. He said JetBlue operates over 1,000 flights daily with one-third of its route network in the Caribbean—and this is likely to increase as JetBlue continues to expand capacity in the years ahead. Since May 2018, JetBlue has added six additional nonstop routes to Caribbean destinations.
Pezzicola told the senior tourism policymakers and executives that JetBlue was also focused on increasing bookings of ground transportation, tours, hotels and attractions in destinations through JetBlue Travel Products. He added that JetBlue will improve its cooperative marketing with destinations and large resorts.
The Caribbean tourism outlook forum was the first organized by the CTO as a platform for discussion between member governments and leaders from the tourism industry that generate business to the region. The event was attended by ministers and commissioners of tourism, directors of tourism, chief executives of destination management organizations, permanent secretaries, advisors and specialists and technical officers from 12 member countries.