Sabre has launched the first phase of Electronic Miscellaneous Document (EMD) capability with Avior Airlines. The Latin American carrier is the first airline to use the EMD component of the broader Sabre merchandising platform to support their emerging fulfillment needs. Sabre’s EMD solution will also enable the sale of ancillary services for the broader SabreSonic Customer Sales and Service solution and the Sabre Travel Network global distribution system.
"We are working to help airlines sell their products and services in the most efficient and customer-friendly manner,” said Kyle Moore, vice president of marketing for Sabre. “This first phase of the EMD roll out will help carriers with sales and services in their direct channel. We are working toward enabling EMD capabilities across all distribution channels.”
EMD is the technology mechanism that enables electronic payment for many of the services and products airlines offer including the collection of baggage fees and refunds. This first phase of enabling EMDs is with Sabre-hosted airlines. The much broader launch of merchandising capabilities via the global distribution system (GDS) will occur late this year.
Other Sabre-hosted airlines will begin using the first phase of EMD capabilities over the coming months. Visit www.sabreairlinesolutions.com.