Southwest Air Launching NYC-Chicago Service

southwest_2


Southwest Airlines Co. will begin a new service between New York's LaGuardia Airport and Chicago Midway Airport on June 28, 2009. The airline will offer five daily nonstop flights on the key business route.

Southwest's rivals are feeling the pressure as they cut fares by as much as 50 percent below year-ago levels. Neither American Airlines nor United Airlines seem willing to cede business, with a United spokesman saying, "we welcome the competition."

­

A year ago, the cheapest roundtrip fares on United and American from O'Hare to LaGuardia were about $300 for a 14-day advance purchase, according to FareCompare.com. After briefly dropping last week to $152, they returned to $178 this week, matching Southwest.

While business travelers now have more options on the low end than ever before, others are less enthusiastic about the new route. Southwest's Chicago-New York route "has the potential to make a bad situation worse," says Hunter Keay, a Baltimore-based analyst at Stifel Nicolas & Co.

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

Suggested Articles:

Thailand announced a new tourist visa for U.S. travelers to apply in advance to visit safely for up to 60 days. Here's what you need to know.

Insight Vacations has launched its new 2021-22 Americas collection, including Latin America for the first time. Learn more here.

The USTOA asked when active members anticipate restarting operations in destinations around the world. Here's what they had to say.