Virgin Atlantic Offers Taxi Share

taxiVirgin Atlantic has announced a unique service which will help its passengers find other travelers to share taxi rides into city centers across the world— saving both their wallets and ground carbon emissions. The new Taxi2 service will help match passengers who are on the same flight or whose flights arrive at a similar time, and are traveling to a similar part of a city, so they can share the taxi ride. The program is now being beta tested.

Passengers will simply log onto and input their flight and destination details (e.g. hotel address) and the website will match them with a suitable traveling companion. They are then sent the details of the matched traveler and can decide whether to agree to the match and make arrangements of where to meet upon their flight arrival.

Passengers can then print off a convenient Taxi2 sign from the website so they can locate each other at the airport. The system will also match female travelers who only want female traveling companions. The program is not limited to Virgin Atlantic customers and passengers on other airlines can share rides as well.

"We are always looking at ways to help improve our passengers' journeys and this is a simple initiative which helps them to connect in a clever way," said Dee Cooper, director of product and service forVirgin Atlantic.

"We are delighted to be partnering with Virgin Atlantic for this scheme, and our expectation is that this simple, sensible way of saving money and cutting down congestion and carbon footprint will become common activity for air travelers worldwide," said Ed Maklouf, founder of Taxi2.