Virgin Blue announced the launch of new direct flights between Sydney and Hamilton Island starting July 4.
The new service will operate daily and provide convenience to jet setters traveling between the New South Wales capital and Queensland’s tropical island.
The decision to commit an aircraft to operate the Sydney-Hamilton Island route was made after analysis around demand for connecting flights via the airline’s existing services from Brisbane to Hamilton Island.
“In the current climate, it is especially important to ensure we direct aircraft where we see sufficient demand and long term viability,” said Brett Godfrey, Virgin Blue Chief Executive. “Hamilton Island has long been a popular choice for both local and international travelers who fly to Hamilton Island via Brisbane and we are hopeful the new direct flight will entice even more visitors to experience the wonder of the Whitsundays.”
Virgin Blue flights from Sydney will bring some competition to the route which is currently only serviced by one airline.
"We are delighted that Virgin Blue is offering this new service to our guests from Sydney who will now be able to enjoy greater flexibility in their travels to and from Hamilton Island,” said , CEO, Hamilton Island. “This is also perfect timing for all that we have happening on the Island this year with Race Week in August and the opening of our new Yacht Club and Golf Club around the same time. We also believe that guests at our world class resort, qualia will be excited to take advantage of Virgin's Premium Economy experience”.
Virgin Blue’s daily direct flight will depart Sydney at 10:15 and arrive at Hamilton Island at 12:45 before departing the Island at 1:15 and landing in Sydney at 3:45.
“Hamilton Island is also the launch point for those keen to explore the area or go island hopping to surrounding islands including Daydream, Hayman, Lizard and South Molle,” Godfrey said. “We are excited to offer the new direct flight from Sydney and hope the combination of seriously low fares like our $99 launch special together with the convenience of a non stop service will inspire people to shake off their winter blues in the world famous Whitsundays.”