Travel technology provider Worldspan unveiled a new car rental marketing tool aimed to help both suppliers and travel agents increase revenues. Worldspan Car UpSell, part of Worldspan's new Encore! content merchandising program, allows car rental companies to display higher-class vehicle options to Worldspan travel agents during the booking process. Dollar Rent A Car and Thrifty Car Rental are the first companies to opt into the tool. Here's how it works: During the car rental booking process, the tool alerts an agent when a higher-class vehicle is available from the same company. Car UpSell calculates the cost of the upgrade and gives agents the ability to book the reservation with one click. So, when an agent requests an economy-level car, an available upgrade is presented on the agent's screen, which the agent can then use to convey the best deal to a client, thereby "upselling" the booking. "Travel agents benefit from seeing value-added offerings in addition to their shopping requests," said Kathy Fitzpatrick, Worldspan vice president of North America sales and worldwide travel supplier solutions. Visit [www.worldspan.com].
