The Travel Institute and Paull Tickner and Associates have recently partnered to launch a Special Interest Britain initiative to help travel counselors identify, develop and convert untapped niche markets into valuable UK-bound customized groups.
The first step in this program recently took place when The Travel Institute sent out a survey to its certified agents to gather feedback on where they see potential for special interest groups from their current or prospective customers.
Other highlights of the year-long initiative will include: imaginatively themed special interest White Papers, webinars, the return of The Travel Institute's popular Education on Location trips and the UK-staging of two Special Interest Britain conferences in October, and in January, 2010.
For further information on the Special Interest Britain initiative, please contact Paull Tickner ([email protected], 011-44-386-840752), or The Travel Institute at [email protected].
