VAYANT Travel Technologies, the airfare shopping innovator, announces today the release of Airfare Intelligence (AFI), which calculates the total price of airfares including taxes and other fees on multiple carriers and sends it to the customer. This innovation has the potential for airlines to lower their host transaction fees and allow for targeted marketing campaigns.
"AFI is a snapshot of future airfares worldwide," said Boyan Manev, director of product marketing at VAYANT. "It takes the customer specific origin and destinations (O&Ds) and calculates the total price (base fare, IATA taxes, YQ/YR, CAT12, etc.) on a per carrier basis. The results, which can be delivered up to multiple times per day, are then pushed to the customer in a choice of standard formats."
AFI delivers significant cost efficiencies. All pricing calculations occur outside of an airline's host or a GDS, and therefore, do not affect Look-to-Book ratios.
This allows airlines to lower host transaction fees and Online Travel Agencies (OTAs) or Meta Search Engines (MSEs) to utilize their transactions for productive booking activity.
"As a former senior commercial executive at a few airlines, I am really excited about what AFI brings to the table and I know from experience how it can immediately be used," said Brian Clark, CEO of VAYANT. "What thrills me equally, however, is the marketing potential of this data. AFI will allow for significant marketing campaigns to abide by the latest DOT regulations without a hit to booking productivity."
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