The all-inclusive sport fishing resort management company, Waterfall Group, announced Marcella Bettis as their new Director of Sales and Marketing across all properties on May 27. “I’m excited to join the experienced team at Waterfall Group, and to lead the sales and marketing organization to the next level,” said Bettis.
Bettis has over 25 years of experience in the hospitality industry. She got her start in hospitality with Vail Resorts in 1991 as Regional Director of Sales & Marketing where she oversaw their Vail Beaver Creek Collection. After holding the position for over 19 years, Bettis was most recently the Regional Director of Marketing representing 4 RockResorts and over 1,000 luxury condominiums.
“We’re pleased to welcome someone with such an extensive background in adventure travel and sporting-themed resorts as Marcella,” said Ken Dole, Waterfall Group’s President.