Worldhotels, a group for independent hotels, will offer a TripAdvisor Business Listings Program. The hotel group will encourage its member base to adopt Business Listings with the aim of helping hotels market to travelers.
TripAdvisor Business Listings enables individual hotels to increase their exposure in front of TripAdvisor's more than 50 million unique monthly visitors by adding their direct contact information, such as a website link, email address and phone number, to their property pages on the site. Hotels can also add special offers on high-visibility pages.
To increase subscribership among its members, Worldhotels is launching a global awareness campaign about the benefits of the Business Listings Program.
"The Business Listings Program enables hotels to increase direct bookings from TripAdvisor. We recognize the strong draw of the TripAdvisor brand and encourage our hotels to use Business Listings to its fullest extent," said Paulo Salvador, vice president global marketing and sales for worldhotels.