Touted as a first for North American consortia, travel marketing company American Marketing Group is compensating for the emissions created by its events through partnering with environmental organization Trees4Travel. AMG will rebalance the impact of travel from agencies, suppliers, speakers and staff attending its events through a multi-year commitment.
AMG—which encompasses 19 travel companies, including TRAVELSAVERS, NEST and The Affluent Traveler Collection—estimates it will save 341 tons of carbon emissions and fund the planting of over 2,000 trees to rebalance the effect of 13 company events by the end of 2024. The trees will be planted in developing countries such as Kenya and Nepal, improving a community’s economic situation, restoring ecosystems and biodiversity, and creating forests for future generations.
“Sustainable travel is not a passing trend but rather an ethical obligation to protect our planet,” said AMG Chief Marketing Officer Nicole Mazza. “We know that 83 percent of global travelers believe sustainable travel is essential, with 69 percent committed to reducing the carbon footprint of their trip or paying to offset this whenever possible. We’re proud to incorporate this into our corporate responsibility.”
Trees4Travel takes an extra step by backing up each tree planted with investments in renewable energy projects such as wind and solar power. It does this with certified emissions reduction carbon credits approved by the United Nations. In this way, the organization both reduces the carbon emitted today and helps with future carbon removal.
AMG is promoting the progress of its Trees4Travel partnership to agency affiliates through a customized dashboard with updates on tree-growing and reduced emissions. Photos, video footage, satellite imagery, and maps help AMG track its carbon emissions via monthly email reports and a powerful online reporting tool.