Antigua and Barbuda Tourism Authority Launches Tourism Training Program

The Antigua and Barbuda Tourism Authority is offering the D.E.E.R (Delivering Exceptional Experiences Repeatedly) training program for tourism service providers.

Nibbs and Associates conceptualized and developed the program for the Antigua and Barbuda Tourism Authority. The D.E.E.R Customer Service-oriented workshop will develop the participants’ understanding of: The concept of “Customer Experience” and its “Importance to Barbuda’s Tourism Industry.” The workshop is geared at improving customer relations in Barbuda—through improved customer service, customer care, customer relations and communications and an understanding of human relations. Taxi and transportation operators, vendors, tour-excursion employees and frontline service workers are being encouraged to attend the workshop.

Colin C. James, CEO of the Antigua and Barbuda Tourism Authority said, “Barbuda is a unique and amazing destination, and the warmth and hospitality of Barbudans is unrivaled. As demand for Barbuda has increased, with the introduction of tourism developments and dedicated tourism marketing campaigns for the island, now is the time for those on the tourism frontline to strengthen the quality of service they offer. At the Antigua and Barbuda Tourism Authority, we look forward to supporting the Barbuda Council, and working with our Barbuda tourism stakeholders on this next stage of growth.”

Shirlene Nibbs, managing director of Nibbs and Associates and training facilitator, added: “The training aligns with the strategy laid out for the sustainable development of Barbuda and brings all Antiguans and Barbudans who will be making a significant contribution to the development of tourism in Barbuda together.”

The training program will cover a range of topics such as customer service and customer experience, customer expectations, building customer relationships, and understanding problem resolution and recovery strategies. Upon completion of the training, participants will receive a certificate awarded by the Antigua and Barbuda Hospitality Training Institute.

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