Avoya Travel Announces Strategic Growth Investment From Certares

Avoya Travel has announced that it has closed on an investment from funds managed by Certares Management LLC, a global travel, tourism and hospitality investment firm. Certares joins brothers, Jeff and Michael Anderson, as co-owners of Avoya and together are committed to long-term growth and scaling its vacation platform. Terms of the transaction, however, have not been disclosed.

“We are honored to welcome Certares as a partner in Avoya Travel. It’s taken tremendous endurance to build our industry-leading platform and we are excited for our brilliant employees, independent travel advisors, and suppliers, especially during these unprecedented times,” said Jeff Anderson, co-owner and co-CEO of Avoya, in a press release. “We look forward to partnering with Certares to capitalize on the growth opportunities we see ahead as our industry begins its strong recovery.”

Avoya says it will continue to invest in its people and technology and that the new investment from Certares will help accelerate the company in its pursuit to vacation shopping, planning and booking.

“We are thrilled to be partnering with the Anderson family as shareholders of Avoya and are cheering on the entire Avoya team,” said Colin Farmer, senior managing director and head of the management committee of Certares, in a press note. “Through three generations of family leadership, Avoya has built an incredible team which has consistently pioneered innovative technology, industry-leading marketing and unmatched relationships with independent travel agencies, travelers, and suppliers. We are delighted to support the next phase of Avoya’s growth.”

The Anderson family formed Avoya Travel in 2006. Jeff and Michael Anderson, having managed day-to-day operations for nearly a decade, will serve as co-CEOs of Avoya. As part of the transaction, Brad Anderson will be elevated to a senior advisory role, while Van Anderson will retire. The first generation of the family in travel, Pal and Pat Anderson, started in the industry in Hawaii in 1964.

For more information, visit www.avoyatravel.com.

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