CJ LiveCity, a subsidiary of CJ ENM, recently held a ceremony for its CJ LiveCity Arena, Korea’s first dedicated K-Pop arena. In the ceremony, the company announced its vision to develop the City into a “Live K-Content Experience District,” becoming a global destination for the 100 million fans across the globe.
Korea’s first music-performance dedicated hall will be equipped with modern technologies and will help expand the horizon of K-Pop performances as well as concerts of global top artists.
The arena will be designed for mega-scale concerts with 20,000 seats indoors and a capacity to accommodate 40,000 persons outdoors. Equipped with a stage system that takes only a day to set up and deconstruct, the arena will be enabled to host more than 190 concerts and events in various genres in a year. The arena also has a dedicated space for rehearsal. CJ LiveCity and its Arena will open in 2024.
CJ LiveCity Arena will enjoy the benefits of collaborated work of its global partners. With competencies in music, concert business gained from K-Pop events like MAMA and KCON, the arena will be equipped with the most powerful live-performance infrastructure including stage facilities, sound and lighting systems. AEG, with its global experience in concert planning, will join hands with CJ LiveCity for promoting concerts of foreign artists as well as operating the arena.
CJ LiveCity is to utilize Korea’s IP in various fields including music, TV series, films and entertainment shows, in order to bring about “spatial experience of K-Content both online and offline,” where one can enjoy Korea’s signature cultural content. The arena will house content-experience facilities along with Music District, besides a “global content business town” that will accommodate cultural content companies, landmark facilities, accommodation, retail shops and waterfront gardens.
Audiences are guided to visit “Virtual LiveCity” that displays the virtual space simultaneously with the reality through Metaverse. The City is set to open a new era of “infinite audience”. Unlike other Metaverse platforms, Virtual LiveCity is closely linked with the real world making the audience fully immersed. Here, visitors will be able to interact and communicate with one another in real time, besides enjoying a content experience beyond time and space constraints.
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