Cruise Planners Launches New Travel Advisor Marketing Tools

people in a meeting
Photo by Getty Images/Sutad watthanakul

Cruise Planners, an American Express Travel Representative, has released new marketing tools for its travel advisors. The new features deliver enhanced capability to micro-target direct mail and email marketing efforts, Cruise Planners said. 

“We have always been able to segment clients, but now we have the ability to send impactful emails and direct mailers using geo-targets, past travel preferences and repeat customers or new-to-brand,” said Michelle Fee, CEO and founder of Cruise Planners, in a written statement. Fee also noted that the company’s in-house marketing team initiates all marketing in order to free up time for its travel advisors. 

Cruise Planners said it serves up a list of clients to its advisors that best match the criteria for the marketing effort. The new micro-targeting feature is meant to complement the organization’s other data tools, which include:


Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.
  • CP Insights - solutions that incorporate economic, demographic and behavioral segmentation to target clients at the right time with relevant promotions, sales and marketing pieces.
  • Hot Lists - tool allowing travel advisors to engage with their clients at the tap of a button to help fulfill celebration travel for life’s milestone moments
  • CP View - tool to help agents match sailings and itineraries with special audiences based on customer data, sales trends and consumer behavior suggesting clients that would be ideal targets for select itineraries. The Cruise Planners system generates a marketing communication to facilitate new business.

Related Stories

Cruise Planners Collects One Ton of Supplies for Bahamas Relief

Stats: International Road Trips on the Rise

Rail Europe to Launch New Travel Advisor Booking Tool

Cox & Kings No Longer USTOA Member, Ceases U.S. Operations

Suggested Articles:

P&O Cruises and Cunard Line have pushed back the resumption of sailings, from April 11 to May 16. Here's the latest.

St. Kitts is postponing its Music Festival, originally scheduled for June 24-28, 2020, to June 23-27, 2021 in light of the current global situation.

Several cruise lines have announced that they are extending their paused operations as a result of the coronavirus pandemic. Here’s the latest.