Cruise Planners is launching its newest tool: an automated SMS texting program that will allow travel advisors to send various marketing communications and travel updates to their customers via text message, including cruise sheets, tour sheets, resort sheets, trip summaries, idea buckets for trip planning, group proposals, group communications, important reservation reminders such as final payment due, reservation updates and reservation invoices.
This will ensure clients receive updated information as soon as it becomes available and will facilitate a smoother travel experience. Many of the texts are fully automated, which means the advisors do not have to remember to send important reminders. Clients will have the ability to subscribe to the SMS program in several ways on their travel advisor’s personal website and also via Cruise Planner’s corporate website, www.cruiseplanners.com, when opting into e-newsletters.
“We know that 98 percent of text messages are read within the first 10 minutes. In a world where everyone is time crunched, we know that this new SMS texting tool will help ensure important information is reviewed by our advisor’s clients, helping them close the sale much quicker or providing valuable information,” said Michelle Fee, CEO and founder of Cruise Planners. "Our technology team consistently churns out new ideas and programs to streamline the process for our clients and advisors and this is the natural next step in our already robust technology programs."
Each text message includes the advisor’s contact information allowing clients who may need additional help to easily contact their agent if they have any further questions. In addition, nearly all text messages are fully customizable by the travel advisor so they can be personalized.
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