Enterprise Holdings Expands Into South Africa

Vehicle-rental business Enterprise Holdings has announced the addition of new franchise locations featuring car rental options from Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car through the Woodford Group in South Africa. This marks the first time Enterprise Holdings brands will be available in South Africa.

The Woodford Group offers a range of product offerings within the automotive industry, including logistic solutions, an online vehicle auction platform and Woodford Car Hire, the mainstay of the brand. The company has invested heavily in technology to automate and simplify customer interactions.

“At Enterprise, we aim to partner with local providers that have a strong reputation for customer service excellence,” said Jon Flansburg, assistant vice president of global franchising – EMEA, Enterprise Holdings. “Our new partner in South Africa has always put an emphasis on bringing a personal touch to its service, and its investment in technology and wide selection of vehicles will ensure the best possible experience for our customers.”

Woodford Group will serve the Enterprise Holdings brands at key locations in South Africa including Cape Town International Airport, O.R. Tambo International Airport in Johannesburg, King Shaka International Airport in Durban, and four inner-city branches at key locations across the country.

Woodford Group, a family-owned company, began in 1991 with a mission of providing dependable and affordable car rental to everyday South Africans.

Established in 1957, Enterprise Holdings operates a network of nearly 10,000 neighborhood and airport rental locations in over 90 countries and territories across the globe. Since 2012, Enterprise has pursued an aggressive global growth strategy, expanding its international footprint through franchise partners. The company has experienced growth in Europe, the Middle East and Africa over the past 10 years with operations in 51 countries and territories, up from just three 10 years ago. Enterprise expanded to Africa for the first time in 2019 with operations in Egypt and announced plans for expansion into Morocco earlier this year.

For more information, visit www.enterpriseholdings.com.

Related Stories

Enterprise Foundation Pledges $30M to The Nature Conservancy

WeTravel, Queer Destinations Create Inclusive Tourism Course

Audley Travel Enhances Support For Travel Advisors

Delta Partners With Joby Aviation