Hotelbeds has entered into a partnership with Visit Finland in order to promote the destination to its network of U.S. travel advisors. The bedbank is launching a campaign with Visit Finland to promote the Nordic country as a safe destination and promote its tourist attractions, including northern lights sightings, skiing activities, traditional saunas and visits to Lapland to meet Santa Claus.
Hotelbeds expects the marketing campaign to perform well, since the U.S. has long been in the top five of the company’s main source markets for Finland. As a result of the new agreement, Hotelbeds will be well placed to contract a greater range of Finnish hotels at exclusive rates in order to offer differentiated content to its network of U.S. travel advisors. The campaign will run until early 2022 and will be promoted through the company’s two main distribution channels, Hotelbeds (for wholesale distribution) and Bedsonline (for retail travel advisors).
According to Gareth Matthews, marketing, communications and CSR director at Hotelbeds, Finland is known as a destination that offers healthy and safe travel for residents and visitors, and is the perfect post-pandemic destination. He added that his company will be able to offer to U.S. travel advisors exclusive promotional rates at top properties across the Nordic country.
In a press note, Heli Mende, head of Visit Finland North America, said, “We are pleased to announce that Finland is welcoming all fully vaccinated travelers to visit Finland. To strengthen our destination promotion for the coming winter season and summer 2022, we have partnered with Hotelbeds and with the support of their market insight and high impact marketing activities, we hope to increase demand to Finland as Finland is still a relatively unknown destination in the U.S. Finland’s winter wonderland and midnight sun summer experiences are great reasons also for U.S. travelers to travel to Finland, especially for those desiring to get off the beaten path.”
Hotelbeds is a bedbank, which provides more than 180,000 hotel properties across the globe with access to complementary distribution channels that significantly increase occupancy rates and optimize RevPAR—whilst not competing with the hotelier’s direct distribution strategy. Hotelbeds achieves this end by offering hoteliers access to a network of more than 60,000 B2B travel buyers such as tour operators, retail travel advisors, airline websites and loyalty schemes in more than 140 source markets worldwide. These channels provide hotel partners with returning guests that book further in advance, cancel less, spend more in-destination and stay longer.
The company is also a B2B seller of travel ancillaries, offering 25,000 transfer routes and 18,000 activities, attractions, tickets and car hire. Operating under the “Beyond the Bed” product line, it provides hoteliers and travel distribution partners with a platform and tools to integrate and commercialize its portfolio of products. The company is headquartered in Palma, Spain.
For more information, visit www.hotelbeds.com.
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