The Los Cabos Tourism Board has opened its first international trade office in Los Angeles, which will work with business partners and travel and tourism operators to increase the visibility of the destination to travelers in the United States. In a statement announcing the opening the organization said that it is the only travel destination in Mexico to establish a promotional office of this kind.
In a recent interview with Travel Agent, Los Cabos Tourism Board Managing Director Rodrigo Esponda had pointed to the new California office as one of the new ways in which the destination was looking to promote itself following the end of the national Mexico Tourism Board. At the time he noted that California is the number one source market for Los Cabos, accounting for 40 percent of its visitors from the United States.
Susie Albin-Najera will serve as the manager of the new office, leading trade and promotional efforts there. She has more than 15 years of experience in destination marketing and public relations in the field of travel and tourism, most recently serving as the destination marketing manager for Mexico, Central America and South America for Pleasant Holidays and Journese. Albin-Najera is also a certified Mexico travel expert who has written and blogged about the country for more than 10 years.
The opening of the new office is part of a larger promotional pan for the destination. This past June the Los Cabos Tourism Board created a private promotional trust in which partners in the destination could contribute financially to international marketing efforts and to supplement the resources that were previously received from the Mexico Tourism Board.
The Tourism Board said that it has seen 6 percent growth in international arrivals for the first half of 2019, including a 4.4 percent year-over-year increase from the United States.
Related Stories
How Destinations In Mexico Have Been Dealing With The Tourism Board’s End
30Under30: Top Destination Wedding and Honeymoon Resorts in Mexico