New Resource Launched To Simplify Sustainable Travel Education and Action

The “For Good, For Travel” not-for-profit project has launched to assist travel advisors in helping their clients understand specific and simple actions they can take to travel more sustainably.

The online initiative encourages education and giving based on a destination’s progress toward achieving the 17 Sustainable Development Goals as agreed upon by all 193 member states of the United Nations. Launched by Tim Morgan (currently The 1000, formerly Virtuoso), the resource is updated yearly alongside data licensed through the authoritative annual “Sustainable Development Report” by Sachs et al (Cambridge University Press).

“More and more, travelers are looking for guidance on sustainability,” said Jackie Friedman, president of Nexion. “This platform presents an opportunity for travel advisors to help educate themselves and their travelers from the beginning of the trip planning process, providing a valuable added resource in the advisors’ toolkit.”

According to the latest “2022 Sustainable Travel Report” that analyzed 30,000 traveler opinions from 32 countries, 71 percent of respondents said that they want to make more effort in the next year to travel more sustainably (compared to 61 percent in the previous year’s survey). While 25 percent said they would be willing to spend more to ensure they are giving back to local communities, 34 percent said they don’t know where to find the information.

“There is a real need and a real desire for greater education about sustainable travel among advisors and their clients,” said Morgan. “My hope is that For Good, For Travel will help put a complicated subject into simple terms that serve as a starting point for travelers’ continued growth as global citizens.”

Built on voluntary feedback from dozens of travel advisors, agency and consortia managers, and supplier executives from around the world, For Good, For Travel uses a simple methodology to calculate a daily travel donation suggestion based on each country’s progress toward achieving their overall goal. The project also gives readers the option to focus their education and giving on specific goals, such as hunger, equality, conservation, and more, for those wanting to take a more individual and personal approach.

The 2022 Sustainable Travel Report is available here.

For more information, visit

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