Riviera Travel has announced a strategic partnership with Approach Guides to provide travel advisors with a co-branded digital marketing platform that allows them to share Riviera Travel content under their own brand while giving clients direct access to live pricing and availability.
“As we continue to expand our support for the travel advisor community, providing tools that help advisors market and sell Riviera Travel remains a top priority,” said Stuart Milan, president of North America for Riviera Travel. “Through our partnership with Approach Guides, advisors can personalize Riviera Travel content with their own branding, delivering a more professional and trusted experience that encourages travelers to connect directly with their advisor for expert guidance.”
Through the partnership, travel advisors can quickly create and share personalized Riviera Travel marketing content that features their own agency branding. Clients will be directed to a customized Riviera Travel website that prominently features both the advisor’s brand and Riviera Travel’s content. These pages provide clients with real-time pricing and availability, while encouraging them to connect directly with their advisor to discuss travel options and to complete their booking. The result is a more personalized client experience that helps advisors strengthen relationships, stay top of mind, and generate more bookings.
“Riviera Travel has everything advisors look for in a river cruise partner: compelling value proposition, deep destination expertise and a product that stands apart,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “As awareness continues to build in North America, this technology gives advisors an easy, effective way to introduce the brand, engage clients and convert interest into bookings.”
The platform helps advisors spend less time building marketing materials and more time focusing on client relationships and sales. Advisors can quickly showcase Riviera Travel's latest itineraries, promotions, and travel experiences while providing clients with an easy way to explore options and take the next step toward booking.
Known for its ultra-premium river cruises and more than four decades of European touring expertise, Riviera Travel delivers travel experiences that combine value, immersive cultural discovery, and thoughtfully curated itineraries. This strategic partnership comes at a time of significant evolution for the brand, as it rolls out dedicated solo traveler programs, its first Mekong River ship, and innovative Radiance Class ships, further enhancing Riviera's ability to support advisors, deepen client engagement, and drive new bookings.
Advisors can visit, Streamyard.com to learn more about the platform and to join a live webinar on June 25, 2026, at 1p.m. EST. The co-branded experience is available at Inspires.to/Riviera, with no login information required.
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