Allianz Partners USA, which popularized the term “micro-cation” in 2019, has identified yet another travel trend making waves among Americans. The company’s 15th annual “Vacation Confidence Index” survey has revealed that around three in 10 Americans (31 percent) will choose to work remotely from a vacation destination in 2023—an intentional move that goes beyond “bleisure” travel.
The new work-from-a-vacation-destination travel trend, which Allianz Partners is calling a “pay-cation,” has been encouraged by flexible remote work policies developed during the pandemic and is especially popular among young working Americans. The survey found that respondents in the 18- to 34-year-old demographic are more likely (42 percent) to travel to a vacation destination to work remotely, compared to 26 percent of those aged 35 to 54 years old and 12 percent who are 55 years and above.
The survey also highlighted that travelers are putting themselves and their mental well-being first in 2023, another trend led by young Americans. Among all survey respondents, two in five (39 percent) say that wellness and self-care are a priority for travel this year, including a majority (54 percent) of those ages 18 to 34 who mark it top of mind.
“Younger Americans who spent the early years of their career during the work-from-home era in the pandemic are reshaping our preferences for the way we work and travel,” said Daniel Durazo, director of external communications at Allianz Partners USA. “While some companies have already returned to in-person work, our findings clearly show that a healthy balance of work and play is here to stay, and prioritizing self-care is going to impact the way Americans view travel and time off the clock.”
Not only are younger Americans committing to wellness and self-care, they also are more likely to engage in a solo travel experience this year versus older generations. Two in five (42 percent) of them will embark on a trip alone this year, compared to almost one in three (31 percent) of 35- to 54-year-olds and 17 percent of ages 55 and above.
But solo travel doesn’t always have to equal alone time. Emotional well-being also extends to the inclusion of companion animals on trips, with four in 10 (41 percent) of 18- to 34-year-olds opting to include their pets on vacations, compared to 36 percent of 34- to 54-year-olds and 20 percent of travelers aged 55 and older who want to bring a pet along on their travels.
The “Vacation Confidence Index” has been conducted each summer since 2009 by national polling firm Ipsos Public Affairs on behalf of Allianz Partners USA.
Source: Allianz Partners USA
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