Stats: 32% Willing to Pay More for Sustainable Vacations

Green city made of leaves
Photo by Petmal/iStock/Getty Images Plus/Getty Images

Many travelers acknowledge their travel may negatively impact the environment, according to the latest travelhorizons survey of U.S. adults conducted by MMGY Global. Additionally, nearly four in ten of these travelers (37 percent) believe that tourism overcrowding is now a serious issue.  

Encouragingly, to help reduce their ecological impact, travelers  are willing to change their behaviors when they travel. For example, three in ten (32 percent) are willing to pay 10 percent higher rates or fares to patronize travel service providers who demonstrate environmental responsibility. In addition, more than half of travelers (54 percent) are willing to use fewer single-use plastics, 41 percent will consciously choose to visit destinations in the off-season to reduce overcrowding, 27 percent will intentionally book trips with environmentally-friendly hotels and tour companies, and about one in four (27 percent) will either rent bicycles or walk more instead of taking automobile transportation.

Despite their concerns, only 12 percent of those who believe travel negatively impacts the environment have regretted taking a trip afterwards because of the adverse effects it may have had on the planet. This is likely due in part to their perception that the very act of traveling has numerous positive impacts as well, MMGY said. One in three (34 percent) of travelers believe that travel plays an important role in their understanding of the impact of climate change on the world. Additionally, a similar percentage (32 percent) say travel increases their desire to help people in other parts of the country or the world.

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

Thus, in these ways, travel is seen as both a problem and a solution in the fight against climate change and global warming, MMGY said.

The new travelhorizons survey questioned 2,302 U.S. adults, 1,649 who have taken at least one vacation during the last 12 months. 

Related Stories

Top Luxury Hotel Trends From Virtuoso’s Best of the Best Joins Virtuoso

Virtuoso Study: Female Gen Xers Driving Wellness Travel

Virtuoso Picks Hottest Hotel Openings for 2020

Suggested Articles:

Royal Caribbean Group's brands have, in most cases, suspended voyages through at least February 28, 2021. Here's what you need to know.

The LetsGetChecked program is an at-home COVID-19 test that incorporates a nasal swab and PCR lab analysis. Learn more here.

Two of Yucatán's municipalities, Sisal and Maní, have been awarded the designation “Pueblo Mágico” (Magical Town) by Mexico’s Ministry of Tourism.