More rays of light for the travel industry continue to shine: According to the recent "Vaccine Impact Report: The State of Travel and Live Events" study by PredictHQ of 1,500 U.S. consumers, many are eager to get back to traveling and attending live events.
Seventy percent of those surveyed said they plan on getting vaccinated. The remaining 30 percent is evenly split between “undecided” and those who won’t get vaccinated. In all, 75 percent of men were in favor of the vaccine, while 68 percent of women support getting vaccinated. The good news is that 78 percent of those who said they will get the vaccine also say they will make major changes (32 percent) or some changes while still being careful (46 percent) to their lifestyle. This was nearly identical for the group aged 24 and under, 25 to 44 and 45 and up.
Regarding what consumers want to do, nearly half (48 percent) want to visit friends and family in another state. Four in 10 (40 percent) want to go on vacation, while just over one-third (35 percent) want to attend a large outdoor event such as a fair. Thirty percent want to attend a concert, and 28 percent want to attend a sporting event.
The coming travel booms: Three-quarters of all respondents say the plan to travel in the next three to six months. In fact, 73 percent said they have already booked or plan to book soon. PredictHQ adds that we might expect to see a rise in travel and accommodation demand peak post-COVID as early as July, as nearly 50 percent of respondents are planning an event or trip either as soon as possible or within the next three months.