Stats: 80 Percent of Americans Would Pay More for Privacy During Travel

Photo by laughingmango/iStock/Getty Images Plus/Getty Images

More than three-quarters of Americans (76 percent) say they expect to travel more in 2020 after not being able to travel now. Even better, however, is that four in five (80 percent) say they are willing to pay more for privacy and distancing, with cleanliness protocols being a big deciding factor. This is according to a recent study by Ketchum Travel, a global communications consultancy.

But there certainly seems to be mixed results about Americans' opinion of traveling now. The “Transforming Travelers Study” also found that 87 percent of Americans says that fellow travelers—not travel companies—have a greater effect on whether they feel comfortable traveling. As for airlines and hotels, just over one-third (35 percent) and one-quarter (25 percent) of respondents, respectively, do not trust them to provide a safe experience. “In other words, we do not trust each other to follow COVID-19 safety guidelines,” the report said.

On the same footing, it seems many respondents feel that traveling itself could be violating COVID-19 safety guidelines, as 67 percent said they would judge others for traveling before they, themselves, think it is safe. About half expect to censor their social media posts to avoid being “travel shamed” by those who are more cautious.

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

As for who may be traveling? Families seem to be a common answer. Two-thirds (64 percent) of parents say COVID-19 has made traveling with their children more likely and nearly two-thirds (63 percent) of parents of adult children (aged 18-plus) say COVID-19 has made traveling together more likely. Similarly, more than half (57 percent) said that COVID-19 has made traveling with close friends more likely.

Ketchum Travel surveyed close to 4,000 Americans in late July for the “Transforming Travelers Study.”

Source: Ketchum Travel

Related Stories

Stats: Nine in 10 Safari Operators’ Business Is Down by 75%

Gauging Travel Advisor Sentiment

Travel Industry Calls on Congress to Pass Relief Legislation

ETC: Global Air Bookings to Europe Down 72 Percent Versus 2019

Suggested Articles:

World of Hyatt is making changes to its elite status qualifications for 2021 year by reducing the Base Point and Tier-Qualifying Night requirements.

Delta's COVID testing program will be available on flights from Atlanta to Rome starting December 19, 2020. Here's what you need to know.

Avoya Travel is set to kick off Part Two of its annual conference, December 1-4, with a newly added pre-conference event on Monday. Learn more here.