Stats: MSC Shares Top Cruise Trends Through 2030

MSC Europa

With 2020 well underway, major travel brands are looking at what the next decade will hold for the industry. MSC Cruises has released The Future of the Guest Experience report, developed in collaboration with The Future Laboratory, outlining the top trends to watch in the travel and cruise industries through 2030. 

Here are the highlights:

  • Data ID Wallets, where technology will enable delivery of a hyper-personalized level of service and tailor each point of the guest experience as brands get to know their guests more intimately through disclosed personal preferences.
  • Elastic Entertainment will bring new realities (AR, VR and XR) to the forefront of entertainment on board to elevate traditional forms of leisure.
  • Repurposed Resorts will be the coveted destinations, areas that have been transformed by once-derelict spaces, boosting local economies and turning them into unique and sustainable travel hot spots.
  • Subconscious Design, technologies on ships and in resorts that will respond to guests’ moods and needs to alter their environments to improve a guest’s emotional state.
  • Anthropo-tainment will see human-centric entertainment rise in popularity that is accessible to all ages, genders and nationalities that breaks down linguistic barriers to place people at the heart of the show. 

Finally, as travelers become more and more conscious of the environmental impact of their travel and seek out eco-friendly vacation options, the guest experience of 2030 will place a significant focus on sustainability, social impact and civic engagement.


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“We’re inherently linked to the sea, and from this perspective there exists a big opportunity to play a big role when it comes to giving back to the environment and to the planet as a whole,” said MSC Cruises Executive Chairman Pierfrancesco Vago in a written statement. “We are the first cruise line to go carbon neutral across our marine operations and the emphasis that we place on our commitment to the environment is driven by not only our personal passion to protect the oceans but also the need to provide our guests with a sustainable way to travel.”

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