SkySea, a cruise line focused on the emerging Chinese cruise market, has appointed Ken Muskat as its new CEO.
Previously Travel Agent had reported Muskat’s plans to leave MSC Cruises at the end of 2016 “to pursue a new opportunity.” Muskat had been MSC’s executive vice president of sales, public relations and guest services, based in the line's Fort Lauderdale office. He is also the former chairman of CLIA’s trade relations committee.
At SkySea Muskat will work to grow the 20-month-old cruise line in the Chinese market, offering vacation experiences the line bills as a “familiar East-meets-West style.” SkySea is a joint venture between OTA Ctrip.com and and Royal Caribbean Cruise Lines.
"Ken Muskat is known for his ability to generate consumer excitement and revenue generation, which are key elements in building a new cruise line and setting the stage for long-term growth," said Min Fan, vice chairman of Ctrip.com and executive chairman of SkySea, in a written release.
"I look forward to bringing to bear everything I've learned in my career and helping SkySea become a standout performer," Muskat said. "There is an important role for a Chinese-centered brand like this in this large and growing market."
Muskat assumes the role beginning mid-January.