Tourism New Zealand Launches New Marketing Hub

Photo by Tourism New Zealand

Tourism New Zealand has launched a new marketing hub that will make it easier than ever for travel advisors to keep the country top of mind with their customers and sell the destination. The 100% Pure New Zealand Marketing Hub offers a wealth of professionally designed and customizable marketing tools designed to empower travel advisors to convert on sales opportunities.

All marketing assets are free and include videos, emails, social posts, web banners and more. Good to know: Advisors will be able to customize many of the assets with their own sales message, promotional package offer, contact information and logo. Upon launch, the New Zealand Marketing Hub will be available to advisors in the U.S. and Canada; Tourism New Zealand says it will look to make the hub available to advisors in its other markets in 2021.

The Hub has general 100% Pure New Zealand brand materials, specific marketing campaigns, including the current “Messages from New Zealand” initiative, and, as requested by advisors, themed travel experiences: Luxury, Food & Wine, Wildlife, Adventure, Māori Culture, Great Outdoors, Romance & Relaxation, Family/Multi-Gen Travel and Self-Drive/RV Vacations.

“According to our own audience insights, 60 percent of North American travelers already interested in vacationing in New Zealand want to take a trip within six months of the border opening,” said Michelle Rosenberg, Tourism New Zealand’s senior manager trade partnerships, North America, in a press statement. “Close to 90 percent say they want to come within 12 months.” 

Additionally, an online training will be held on November 17 at 3 p.m. ET; advisors can register here if they are interested. For more information, visit www.tourismnewzealand.com.

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