The Caribbean Tourism Organization (CTO) has signed an agreement with a global market research firm, Euromonitor International, through which members can access additional information to aid in their tourism planning.
The collaboration agreement with the London-based firm will provide member countries with data and insights to identify future trends, statistics and analysis on industries, countries and consumers. Access to the data from existing and target source markets will be through Euromonitor International’s global market information database, Passport.
As part of the agreement, CTO members will receive access to relevant information about the travel landscape globally, such as market disruptors, latest trends and impactful scenarios like the coronavirus (COVID-19) pandemic. Euromonitor International, the CTO says, provides high-quality information and expert analysis on factors shaping tourism in different countries and economies.
The CTO’s move to forge this relationship with Euromonitor International is part of the organization’s goal of providing more robust data for decision making and planning. In fact, it’s one of the three pillars of the “new CTO,” along with better marketing of the Caribbean brand and and increased product development.
Euromonitor International is a leading market research company that provides global data for different sectors and industries, including travel and tourism. The company’s Passport database includes outbound trends, expenditure numbers, socio-economic data and traveler profiles for many of the region’s existing and potential source markets.