François Baltus-Languedoc Named New CEO of the Martinique Tourism Authority

Fort-de-France, Martinique
Photo by thierry64/iStock/Getty Images Plus/Getty Images

The Martinique Tourism Authority (MTA) has announced the appointment of François Baltus-Languedoc as its new CEO.

Baltus-Languedoc’s missions at the helm of the Martinique Tourism Authority will be to devise and implement innovative strategies to develop the appeal of the destination, both in terms of promotion towards international markets, as well as to advance the tourism offer in Martinique.

Having held a variety of management positions within international groups—including Ascott Limited, Jiva Hill Park Hotel (Relais & Châteaux), Prestige Hotels Group (Small Luxury Hotels of the World) and Hospes Infinite Places (Design Hotels and Leading Hotels of the World)—during his 25 years in the travel and international hospitality industries, Baltus-Languedoc has many assets to succeed in this new challenge. Among them, according to the MTA:

FREE CRUISE NEWSLETTER

Like This Story? Subscribe to the Cruise Newsletter!

The latest product launches, deals, sales promotions, and executive appointments in the cruise industry. Keep up on the latest cruise industry news.
  • Expertise in tourism strategy
  • Experience in business tourism
  • A global vision of the high-end and mid-level hotel sector
  • In-depth knowledge of the prospecting markets (North America and Europe) and potential markets (Latin America and Southeast Asia)

In other recent Martinique news, the island now requires all cruise visitors to have a valid passport in order to go ashore. Should guests sail without a passport, they will need to stay onboard during the call.

As an overseas region of France, Martinique has modern and reliable infrastructure: roads, water and power utilities, hospitals and telecommunications. At the same time, Martinique has unspoiled beaches, volcanic peaks, rainforests, 80-plus miles of hiking trails, waterfalls, streams and other natural wonders. Good to know: The currency is the euro and the official language are French.

Related Stories

What’s New in Nassau and Paradise Islands

Curaçao’s Immigration Card Goes Fully Digital

CHTA Seeks Jobs for Hurricane-Affected Workers

Ritz-Carlton St. Thomas Moves Up Opening Date

Suggested Articles:

Victor Betro, who started his Kempinski career at the Aqaba hotel in 2011, returns as general manager. Read more here.

Rabot Eco-Escape, formerly the Boucan by Hotel Chocolat, will be reopening on September 1. Here's what guests can expect.

Domestic outdoor destinations are the most desirable for the remainder of 2020, according to recent research by MMGY Myriad. Read more here.