François Baltus-Languedoc Named New CEO of the Martinique Tourism Authority

Fort-de-France, Martinique
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The Martinique Tourism Authority (MTA) has announced the appointment of François Baltus-Languedoc as its new CEO.

Baltus-Languedoc’s missions at the helm of the Martinique Tourism Authority will be to devise and implement innovative strategies to develop the appeal of the destination, both in terms of promotion towards international markets, as well as to advance the tourism offer in Martinique.

Having held a variety of management positions within international groups—including Ascott Limited, Jiva Hill Park Hotel (Relais & Châteaux), Prestige Hotels Group (Small Luxury Hotels of the World) and Hospes Infinite Places (Design Hotels and Leading Hotels of the World)—during his 25 years in the travel and international hospitality industries, Baltus-Languedoc has many assets to succeed in this new challenge. Among them, according to the MTA:

  • Expertise in tourism strategy
  • Experience in business tourism
  • A global vision of the high-end and mid-level hotel sector
  • In-depth knowledge of the prospecting markets (North America and Europe) and potential markets (Latin America and Southeast Asia)

In other recent Martinique news, the island now requires all cruise visitors to have a valid passport in order to go ashore. Should guests sail without a passport, they will need to stay onboard during the call.

As an overseas region of France, Martinique has modern and reliable infrastructure: roads, water and power utilities, hospitals and telecommunications. At the same time, Martinique has unspoiled beaches, volcanic peaks, rainforests, 80-plus miles of hiking trails, waterfalls, streams and other natural wonders. Good to know: The currency is the euro and the official language are French.

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