Grenada Launches “Just for You” Marketing Campaign

St. George's Grenada
(oriredmouse/iStock/Getty Images Plus/Getty Images) St. George's Grenada // Photo by oriredmouse/iStock/Getty Images Plus/Getty Images

Just-For-You” is the new lifestyle campaign launched by the Grenada Tourism Authority (GTA) showcasing the three-island nation of Grenada, Carriacou and Petite Martinique’s varied offerings while observing safety, health and wellbeing. The campaign, which was launched on August 5 at the Radisson Grenada Beach Resort, invites visitors to discover and explore cultural experiences while having peace of mind that their health and safety is being protected.   

Aligned with the phased reopening of Grenadian borders, which saw commercial flights from the Caribbean allowed from July 15 and widens to international flights from “medium-risk” countries from August 1, “Just For You” has been designed to appeal to those who are currently able and willing to travel for leisure.

Watch the video here.

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In readiness for the phased reopening of borders, the Ministry of Health and the GTA have trained and certified over 1,800 tourism industry stakeholders in recent weeks, across accommodation, attractions, food and beverage, tourism services including marinas, tourism transportation, such as airport taxis, and water sports. Certified service providers are easily identified by the “Pure Safe Travel” seal of approval, prominently displayed.

To complement the campaign, a video and suite of images highlighting the islands treasures, unique culture and friendly people, as well as the health and safety measures in place to protect residents and visitors was launched.

Located in the southernmost region of the Caribbean, Grenada is known as the “Spice Island.” There are 50 white sand beaches, 15 waterfalls, countless hiking trails, more than 60 dive sites, including the largest shipwreck in the Caribbean and the Underwater Sculpture Park, travelers have plenty of activities to pick from. There are non-stop and direct flights to Grenada’s Maurice Bishop International Airport from the U.S., Caribbean and Canada.

Visit www.puregrenada.com

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